Monarchy Roofing, a trusted name in metal roofing installation, faced a common challenge among construction companies: an outdated website that didn’t reflect their professionalism or attract potential clients. To address this, we built a new, modern website and implemented an SEO strategy focused on high-ROI keywords, helping them gain visibility, increase traffic, and drive more leads.
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Key Issues Holding Them Back
Monarchy Roofing struggled with several critical issues:
- Outdated Design: The old website looked unprofessional and failed to inspire trust among potential clients.
- Slow Page Load Times: Long loading times frustrated visitors, leading to a high bounce rate.
- Poor Search Engine Visibility: The website ranked poorly for important industry keywords, making it difficult for potential customers to find them online.
Our Strategic Approach
Website Optimization
We redesigned the website to ensure a modern, professional look, reflecting the company’s expertise. The site was made mobile-friendly to provide a seamless experience for users on all devices.
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Local SEO Strategy
To improve visibility in the local market, we optimized the website for Google Maps and local searches, ensuring Monarchy Roofing appeared prominently in local results.
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Backlink Building
A strong backlink strategy was implemented to establish authority and drive organic traffic, connecting the company to trusted industry sources.
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Qualified Traffic
Our work with Monarchy Roofing produced measurable improvements that significantly enhanced their online presence. The revamped website now loads twice as fast, providing a smoother and more enjoyable experience for visitors while reducing bounce rates. By optimizing their Google Maps profile and implementing a local SEO strategy, the company gained prominent placement in local searches, leading to a noticeable increase in inquiries from nearby customers.
Within six months of launching the new site and SEO strategy, organic traffic grew by 50%, drawing in more potential clients actively searching for roofing services. With a professional and user-friendly site, Monarchy Roofing also saw a substantial boost in customer inquiries and project bookings.
Additionally, the implementation of a robust backlink strategy strengthened the site’s authority and credibility, further improving search rankings and ensuring sustainable growth. These results highlight the impact of combining a well-optimized website with a focused and data-driven SEO approach.
Ongoing Success
Transformation of Monarchy Roofing’s online presence is just the beginning. While the new website and SEO strategy have already delivered impressive results—improving visibility, driving traffic, and increasing leads—we continue to refine and expand these efforts.
Ongoing work includes monitoring performance, building on the backlink strategy, and optimizing for new opportunities in local SEO. By staying proactive, we ensure that Monarchy Roofing not only maintains its competitive edge but continues to grow in an ever-changing digital landscape. We’re committed to helping our clients succeed long-term, and Monarchy Roofing is no exception.
