Shifting to Local SEO to Boost Qualified Traffic
The Window Experts, a trusted provider of premium windows and doors, struggled to convert website visitors into customers due to an unexpected issue—most of their traffic was coming from the US rather than their target market in the Greater Toronto Area. This issue stemmed from a blog-centric content strategy that drove irrelevant visitors searching for general information rather than local services. The service and city pages, crucial for converting local leads, were underperforming due to outdated content and poor optimization.
Key Identified Issues
Key Improvements for The Window Experts:
- High US-Based Traffic: A large portion of the traffic originated from outside Canada, particularly from the US, which did not result in conversions.
- Overdependence on Blog Traffic: Blog posts attracted informational searches but didn’t lead to service inquiries.
- Underperforming Service Pages: The service and city pages lacked the necessary structure and SEO elements to rank for local keywords.
Statistics After Starting SEO
Our Strategic Approach
Qualified Local Leads
Our work with The Window Experts led to significant improvements in their ability to attract relevant local customers. The optimized service and city pages provided a seamless experience, making it easier for visitors to find the information they needed and boosting engagement.
By focusing on local keywords and enhancing the website’s structure, the site became highly visible in GTA-specific searches, resulting in a notable increase in inquiries from local homeowners and businesses.
Within six months of implementing the new SEO strategy, organic traffic from the GTA grew by 40%, while irrelevant US-based traffic was reduced. This shift brought more qualified leads, translating into a measurable increase in consultations and bookings.
Additionally, improved internal linking and targeted service page content reinforced the website’s authority, ensuring steady growth and a sustainable SEO foundation. These results demonstrate the impact of a strategic, customer-focused SEO approach.
Long-Term Growth in a Competitive Market
The transformation of The Window Experts’ online presence is just the beginning. While the new website and SEO strategy have already delivered impressive results—enhancing visibility, driving local traffic, and increasing qualified leads—ongoing efforts remain crucial in this highly competitive market.
Our continuous work includes monitoring performance, refining the backlink strategy, and optimizing for new local SEO opportunities. In a niche as competitive as windows and doors, staying proactive ensures that The Window Experts not only maintains its visibility but also continues to grow in an ever-changing digital landscape.
