Inclusiveness of each SEO campaign is determined during consultation stage and can include or exclude several things. First we need to understand your current website, type of keywords competining in and complexity of work.

Here is a typical path for local construction website campaign:

1. Research (current website, aimed keywords, local competition and overall goals).
2. Direct plan (based on budget and goals for next 6-12 month)
3. Work on Website (optimizing speed, adding meta titles/description, adding text, pages, linking)
4. Work off Website (backlinking, pinning, local online press, other signlas)
5. Additional social media (if requested by client)
6. Monthly report (what was done, changes in ranking, other details)
7. Adjusting plans (diverting strategy to adding more text pages and opening services in cities or trying to rank high one single keyword …. etc.)