The Window Experts had strong brand recognition and high-quality services — but their website wasn’t reaching the right people. A content-heavy blog strategy brought thousands of visitors from outside Canada, while local service pages lacked visibility. To solve this, we refocused their SEO around local intent, rebuilt key landing pages, and turned irrelevant traffic into qualified GTA-based leads.

We scrapped the U.S.-oriented content focus and rebuilt the site’s SEO around local, purchase-intent keywords across services and cities.

We rebuilt underperforming service and city pages to match search intent, added geo-specific keywords, and optimized on-page structure. Internal linking was tightened to guide users toward conversion-focused pages, while outdated blog posts were either trimmed or deindexed.

Six months later, GTA-based organic traffic increased by 40%, while irrelevant U.S. visits dropped sharply. Service page engagement went up, and The Window Experts started receiving more consultation requests directly from local homeowners.

The site’s authority was further strengthened by targeted backlink efforts and technical SEO improvements — laying the foundation for long-term visibility and steady lead flow.

With a sharp increase in qualified local leads and stronger visibility across the GTA, the foundation was set — but the work didn’t stop there. We continue to refine The Window Experts’ SEO strategy with a focus on backlink building, city-level targeting, and ongoing content updates.

In a saturated windows and doors market, staying visible means staying proactive. Our goal remains the same: keep traffic growing, leads flowing, and competitors behind.